Publishing More Content Gets You Higher Rankings
Many people believe that if you churn out tons of blog posts, videos, podcasts, or other content, your rankings will skyrocket. There are businesses solely dedicated to providing you with fast, cheap content so you can get as much out there as possible.
But SEO is about optimization. It’s about engagement. It’s about quality over quantity. You could have 1,000 post posts published in the next month. But if they are poorly written, contain false information, or simply about a topic no one cares about, no one will read or share them. You could also publish 2 blog posts in the next month and if they are perfectly written, factual and helpful, and people fall in love with them so much they share them with their friends, you have success!
In addition to that, Google recognizes when your site is being inundated with content that isn’t focused. They have been known to actually punish sites that publish content constantly, especially if that content isn’t optimized well.
Takeaway: Focus on researching the best topics and spend time writing and editing only a handful of posts per month to see results.
It’s All About the Technical Stuff
It’s a common misconception that you have to be some kind of tech expert to understand SEO. People believe that you have to know Google inside and out, that you have to have a degree in computer sciences to know how to up your rankings. Many companies actually take advantage of this by selling you SEO services under the guise of having SEO experts or gurus that can accomplish things you could only dream of.
Gaining an understanding of things like Google Analytics or reading a few articles about how Google works can’t hurt. But all you really have to understand is that all search engines only exist to turn out the best results for each search. If you can consistently answer the questions people ask in a way that is organized and thoughtful, you’ll be fine.
Takeaway: More knowledge never hurt anyone. But well-organized content is the most powerful SEO tool there is. Go for quality over quantity.
Keywords Are The Most Important Thing
When you start learning about SEO, all you hear is talk of keywords. Keyword this and keyword that. Some people begin to get overwhelmed with the idea that they aren’t choosing the right keywords or that the keywords they chose are not good enough.
Keywords are very important. But they should guide you, not own you. In my opinion, your content is the most important thing. And if you are creating content with a purpose and to answer questions your clients and customers have, the right keywords will make themselves known.
Also keep in mind that one of the easiest ways to determine keywords actually lie in the questions of your clients an customers. Listen to the problems they have. Listen to what they ask you and what they need from you. If you listen to enough people, certain words and phrases will keep cropping up. Those are your best content keywords.
Takeaway: Keep keywords in mind, but don’t stress over them – the simplest solution is usually the best one.
You Can Change Your Rankings Fast
So many companies say they will get you to #1 in a week or your money back. Unless your content goes absolutely viral and you’re suddenly getting thousands or millions of views to your content overnight, it will take you weeks to months to get your rankings to build and remain there. The main reason for this is completely beyond your control: Google.
Google crawls the web and updates their search rankings every few weeks. When this article was written, it wasn’t known exactly how often Google updates the rankings. That means that even if you made a ton of SEO improvements to your site, they may not matter for a while.
The other reason is something you can control. SEO is not just one thing that you do. It is the cumulative effort of improving and targeting your website and web content. Google’s algorithms take a ton of things into consideration when moving rankings around, including your content, the quality and frequency of your content, how many visitors you’re getting, how many shares you have, etc. You should be working on improving all those thing and when Google starts to recognize that you are consistently working on your site, they will start to reward you. Spending one day working on your SEO will not turn you much of a profit.
Takeaway: When it comes to SEO, have patience and be consistent. There is no quick fix.
You Need to Pay For SEO for It to Work
I saw this as someone who charges money for my SEO services. You do not need to pay someone or pay for a tool in order to improve your SEO. It may help you achieve your goals faster and with less headache for sure, but if is not necessary.
If you want to take the time and effort to educate yourself and find out how to create a content plan, you can improve your SEO for free. If you want to learn how to use free Google tools to monitor keywords and rankings, you can improve your SEO for free.
Takeaway: SEO improvements can come for free, but what you save in money, you will spend in time and effort.
SEO Means Google Rankings – and only Google Rankings
Keep in mind that even if you’re all over the 1st page of Google for your keywords, this doesn’t ensure you business. SEO means also making sure that your website is easy to use and navigate. It means you have a good user experience journey set up on your site. It means your site is responsive and potential clients and customers can easily get in touch with you. It means you have someone managing all forms of communication so email and messages don’t go unanswered.
While Google is probably the best indicator of SEO improvements, it is not the only search engine you should be looking for. SEO stands for search engine optimization. That means its principles apply to pretty much any and all search engines.
If you post content on those platforms, you can work on SEO for Pinterest and Youtube as well! The main principles still apply. Having a keyword focus, providing rich and useful content, and posting consistently and the right amount can help you increase Pinterest and YouTube rankings as well as Google rankings. Think about it – if you need to find a video tutorial, will you search for it on Google or YouTube? If your videos rank on Google and not on YouTube, you could be losing a lot of business.
Takeaway: Consider life after Google – what happens once you actually get found? And make sure that you aren’t just focused on Google, but making use of any and all search engines that can help you.