10 Top Financial Apps for Entrepreneurs

10 Top Financial Apps for Entrepreneurs

10 Top Financial Apps for Entrepreneurs

As a business owner, you have your hand in everything. Even when you’re traveling, out of the office, or at a client meeting, you need to know what’s going on at your company and what your finances look like. Thankfully, there are some great financial apps for entrepreneurs that can increase your productivity and make sure you’re on top of things at all times.

Whether you want to send an invoice, see if a client has paid their bill, view how much money is in your bank account, or document a business purchase, there’s a financial app that can help you no matter where you are!

Below, you’ll find the top financial apps for entrepreneurs that you can use to keep your business running on the go.

Square

Square is a mobile credit card processing application that allows businesses and merchants to process payments when they’re away from their storefront. This is one of the best financial apps for accepting credit card payments at flea markets, festivals, events, or even at your location in lieu of a cash register! This is definitely a must-have app for product-based businesses.

Benefits:

  • Secure, fast processing
  • Analytics to track sales and customer trends
  • Accept signature and tips, show change, email receipts, etc.
  • Inventory management
  • Loyalty programs

Mint: Money Manager

Mint is an amazing financial app that helps you manage all aspects of your business (or personal!) finances no matter where you are. From bills to budgets to ways to save money, it’s all in one place.

Benefits:

  • Keep track of and pay your bills on time (business credit card, vendors, utilities, lease, etc.)
  • Get reminders/alerts for due bills, unusual spending, and low funds
  • Create budgets based on typical spending patterns and meet savings goals
  • Get a weekly summary of money spent, bills due, fees accrued, etc.
  • Categorize your spending for easy reporting and accounting purposes

TSheets

TSheets is a mobile timesheet tracker that allows your employees to safely and accurately track their time spent working. They can clock in and clock out in real time, enter their time manually, or even add custom advanced entries. This app is perfect to help with accurate time tracking, hourly employee billing, and more!

Benefits:

  • Clock in and out, comment on activities, and add notes to help with accurate timesheets and billing
  • For salaried employees, track time spent on activities for time optimization
  • Track employees’ paid time off
  • Remind employees to track in and out + get alerts about overtime
  • Easily schedule employee shifts and alert them with changes

Mileage Expense Log

How many times have you forgotten to keep track of the travel that you do for business? Or lost the slip of paper you jotted down your miles on? Mileage expense log is an app designed to take care of those problems by helping you track the miles that you drive related to work. You can easily track how far you drove to client meetings, training events, conferences, staff lunches, and more.

Benefits:

  • Auto track mileage in the background while you drive
  • Sort by date, purpose, or vehicle
  • Add expenses like tolls or ferries
  • Export your data easily

MYOB Exo OnTheGo

MYOB Exo is a suite of accounting tools that provide the flexibility to build an entire business solution that meets your needs. And their MYOB Exo OnTheGo app is a great way to stay on top of your sales and clients no matter at all times. Specifically designed for sales operations, the app allows you to complete the entire sales process from start-to-finish on your phone or tablet. For tips for best utilizing these tools, check out these MYOB Exo tutorials.

Benefits:

  • Access client information the go
  • Create customers and contracts and enter orders
  • View real time customer details and inventory status
  • View outstanding invoices and pro-actively maintain accounts

  

Smart Receipts

Turn your phone into a receipt scanner and expense report generator! If you’re at a business lunch, purchasing a piece of equipment, or buying a client gift, you can easily take a picture of the receipt and add it right into your stored database. Then, you can generate reports based on category, project, etc.

Benefits:

  • Add receipts by taking pictures or importing files
  • Create customizable PDF, CSV, and ZIP reports
  • Easily track expenses on the go

Expensify

The Expensify app offers an all-in-one travel financial solution. From smart receipt scanning to approving reports and automatically tracking the miles that you drive, it makes managing your finances on the go incredibly easy. Plus, it integrates with other financial management products like Xero, NetSuite, and Quickbooks.

Benefits:

  • Smart receipt scanning with automatic reimbursement
  • Approve reports, fix expense violations, and invite teammates
  • Real-time travel notifications
  • Automatic mileage tracking
  • Global currency and tax support
  • Integration with software that you’re already using

Mobile Inventory

The Mobile Inventory app allows you to manage your inventory and your stock no matter where you are. This can be especially helpful if you’re at an event, flea market, or farmer’s market and want to keep your inventory updated! You can add your products manually or import them from a spreadsheet, then adjust your inventory levels on the go.

Benefits:

  • Multiple ways of populating your products
  • Manage inventories for multiple locations
  • Get real time stock counts and filter by custom factors
  • Export your inventory
  • Premium features like barcode scanner

SnipSnap

As business owners, we often have to make purchases for our company – client gifts, office supplies, equipment, and more. The SnipSnap app collects coupons from multiple sources and helps you save money on the purchases that you make!

Benefits:

  • Import physical coupons using your phone camera and convert them into a mobile-optimized offer that you can redeem in-store
  • Discover coupons that your network has found and used
  • Find coupons in their massive coupon database
  • Get alerts when you walk into a store of coupons that will apply

Xero Mobile Accounting

The Xero Mobile Accounting app helps you manage your bank accounts and reconcile your transactions while you’re traveling. Record your expenses while you’re out and about, send invoices while you’re still on location, and save contact details at your networking event.

Benefits:

  • Match your bank transactions and know where you stand
  • Record expenses and save receipts
  • Review and approve staff expenses
  • Send invoices as soon as the job is done
  • Store customer details and look up addresses, phone numbers, and more
  • Give employees access so they can add expenses with restricted access

 

Am I missing any financial apps for entrepreneurs that you love to use? Let me know in the comments below!

Guest Post from Brendan Mills:  Brendan Mills is the founder of CFO Dynamics and loves helping businesses maximise their financial performance by optimizing their financial processes. His great passion is to help people understand financial information and use it to their advantage, regardless of how much (or how little) financial experience they have.

 

 

 

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3 Ways to Make Your Website More Effective

3 Ways to Make Your Website More Effective

If you have a business website, you know that it’s a powerful thing. But you also may feel frustrated if, after all the time and money to spend putting it up, your sales and conversions aren’t increasing. Having your website be effective in bringing you results is the whole point of setting it up! I like to think of a website as another employee. It should have a specific job, a purpose, and goals. You need to teach it how to work in line with your overall business goals. You should give it the tools and the knowledge to achieve what you want it to achieve. You should review it regularly to make sure it’s doing what you want, how you want. And if it isn’t, you need to re-evaluate it.

There are many ways to make a website effective. Here are my top 3. 

Good Content

This a very general step, but it’s probably the single most important thing about a website and the thing I find people overlook most. What does having good content mean, anyway?

  • Targeted page content on homepages, service pages and product pages that answers user’s questions
  • Blog posts that offer educational, non-promotional information
  • Content that is written well and in a voice that not only reflects who you are as a business, but that is easy for your users to understand
  • Photos, video, and other imagery that helps your users get the information they need quickly

Run through your site right now in your head. Does your written content actively and effectively answer the questions your ideal client has? I’m not just talking about telling them that your product or service fits their needs. But do you provide free, helpful information that not only answers their questions about you but about your industry in general?

Do you have an active blog? If you don’t, you should start one. Even if you only publish a post per month, a blog helps you rank better, gives you shareable content for social media, and earns potential customers’ trust. It’s one of the best ways to make your website more effective because it’s helpful and not salesy. Think hard about how you write the content on your site. Whether it’s sales copy, an About Me page, a blog post, whatever. What you say is just as important as how you say it.

If you have a more laid-back working style and you hope to cultivate a warm, friendly relationship with each client, avoid writing copy that is hyper-professional, stiff and technical. No one wants to read long blocks of text, especially if they are researching a company to work with. Think back to when you were in school. If you had to do research, would you rather have watched a video or take notes out of a dull, thick textbook? Most people are visual learners, so give them that option! For example, here’s a video I made a while back about writing great blog posts that are helpful to readers and optimized for SEO!

Good Use of Links

While this goes along with creating great copy, it’s important to recognize all on its own. Having links on your site is incredibly important. You don’t want someone to visit a page on your site and not go to another one. You want them to go to as many pages on your site as possible. The longer they spend on your site, the more chance you have of converting them to a customer or client. Think of it like dating. If you go on a first date and they are a good match, you’d want them to agree to a second date. And a third. And a fourth. A website works the same way. That first visit is the first date. You want to offer a second date to the people who are a good match for you by offering links to:

  • Related, helpful content
  • Social media profiles
  • Free downloads like checklists, ebooks, or whitepapers
  • Your About page
  • Your testimonials
  • Your products and services

Remember that your products and services is sort of like a marriage proposal. You are asking them to partner up with you. You don’t want to propose after the first date! Give them ample space to explore your site, get to know and trust you, before popping the question. These links can not only go in your written page content, but can be images, sidebar links, and buttons, footer links, etc. Space them out so that no matter where your user is on a page, there is a link to another page in view. Make them eye-catching, but not distracting from the real meat of that page.

Speaking of helpful links, if you’re thinking of revamping your website because it’s not performing well, check out this post on auditing your own website – it comes with a handy checklist!

Analyze How People Use It

I have met so many people who have complained that their site did well for a while when they first launched it, but eventually it “stopped being useful.” When I asked them why, they had no idea and believed that it was impossible to know. Remember when I said a website is like having another employee? If you had an employee who did great in the first few weeks after being hired, and then their performance started slipping, wouldn’t you want to figure out why? You would at least want to confront them and let them know they need to improve their performance.

When your website suddenly isn’t working as well as it was, it’s in your best interest to figure out why. You can do this with data and analysis. Install programs like Google Analytics. Try to be as consistent as possible with your content output. Monitor where your visitors come from, when, and who they are. If you can see all pieces of the puzzle, you can see patterns. And when you can see patterns, you can see when they are broken. I highly recommend that every 6-12 months, a business does an audit or controlled user-test of their site. Preferably both. Audits are when you bring an expert in to spot problems with your site you may have missed. If you can get users to test your site, you can get them to report back to you with problems or bugs that they find.

Lots of things can hurt conversions, from the season of the year, to the color of your call-to-action buttons, to the topics you’re writing about on your blog. If you can sit down with a detailed analysis of how your site works and how people use it,  and identify relationships between conversion changes and changes you’ve been making, you can spot problems and fix them.

How to Convert Your Instagram Followers into Clients

How to Convert Your Instagram Followers into Clients

Believe it or not, Instagram is a great platform for freelancers/service-based business owners to use to attract and attain clients. Instagram lends itself well to community building, and the platform has so many features that you can take advantage of to nurture your audience (whether it’s posting to the grid, creating stories, or going live). However, if you want to turn your followers into paying clients, you’ve got to approach Instagram strategically. In this post, I’ll share how three components of your Instagram profile (your bio, your hashtag strategy, and your content) can be optimized to convert your Instagram followers into clients.

It All Starts With Your Bio

The importance of your bio cannot be overemphasized, especially if you want to ensure that the people who follow your account are actually qualified leads for the service that you offer. Your bio should be crystal clear so that new potential clients who find your account know exactly who you are, who you serve, what you offer, and how you can help.

As you can see, Kaylan’s bio is extremely clear because she answers all of the critical questions. Who is she? A strategist and coach. What does she offer? Business and Content Strategy (Quick tip: Consider listing what you offer as your “name” on Instagram, just as Kaylan does in this example. Whenever someone searches for the service that you provide, your account will result in the search because you’ve optimized your name as a keyword). How does she help? She will turn your present confusion into an actual strategy. Who does she serve? Entrepreneurs of faith.

When a potential client finds you on Instagram, you don’t want them to have any sort of confusion around who you serve and what you offer. This truly is the first step to ensuring that your followers are people who are actually interested in your services. The more specific your bio is, the better you can filter out followers who are not a good fit for you or would not be looking to hire you either now or in the near future. And, if you want more pointers on how to craft the perfect bio, check out this super-detailed post from Later.

Optimize Your Hashtags for Optimal Conversions

Once you’ve got your amazing bio in place, you need to attract qualified leads/potential clients to your account so that they will follow you and later convert into paying clients. That’s where hashtags enter the equation. I get it. Hashtags are the bane of your Instagram existence. However, your ability to attract your target audience to your profile is dependent upon the quality of hashtags you use.

Hashtags can be complicated, but, there are three simple rules to follow in order to find high-quality hashtags for your brand:

Use hashtags that describe your audience, not you.

For example, if you were a bookkeeper for women with online businesses, using the hashtag #bookkeeper will only attract your competition – other bookkeepers. Instead, use the hashtags that identify who you’re trying to serve: #womeninbusiness, #savvybusinessowners, etc.

Stick to hashtags that have been used between 10,000-500,000 lifetime posts (this is a sweet spot so you aren’t resorting to hashtags that are too big or too small).

Use thirty hashtags with each post. You can use up to 30 hashtags per post on IG, and there’s no reason why you shouldn’t use all 30 if you’re looking to maximize your visibility.

Follow the above tips, and you’ll attract the right followers to your account every single time. Having a clear bio and a smart hashtag strategy makes up half the battle of converting Instagram followers into clients, because if you aren’t attracting the right people to your account, they aren’t going to convert by default. More importantly than trying to grow a large following, you want to grow a targeted following of potential clients.

Once You’ve Got the Right People, You Need the Right Content

Now, how do you get those potential clients to actually sign on with you? That’s accomplished through your content, or what you’re actually sharing on Instagram. Your profile could be completely optimized, but if all you’re doing is sharing inspiration and #fridayintroductions, then you’re wasting your efforts.

When you’re contemplating what to post on your grid, to your stories, and/or what to discuss live, think about what your audience needs to know or understand before working with you. How can you expose their blind spots/raise awareness, agitate their problems, present your offer as the solution, etc? How can you communicate to your audience that your service will provide the future outcome/result they’ve been waiting for? When you consider questions like these, it becomes so much easier to stop posting just for the sake of posting and instead craft content that aims to convert Instagram followers into clients.

Creating content on Instagram is even easier if you already have other systems in place for building trust with your audience in your business. For example, if you are actively building your email list, and you’ve got opt-ins that lead to nurture or sales sequences, you’ll want to promote those opt-ins to your Instagram audience, too.

Don’t have an email list yet? You can do the same thing with your blog. Look at your analytics to see which posts are gaining the most traction/shares/comments, and direct your Instagram audience to those posts (what that data means is that these are the posts that are building trust with your audience).

The key point is that converting your followers into clients is a process. Very rarely will potential clients find your profile and be ready to buy the same day (although that’s not impossible). The content that you decide to share on Instagram should be carefully chosen with the intent to nurture your audience and make the case for why they should hire you, not merely to inspire your audience.

Instagram is truly an amazing platform for business, but it takes effort to attract your dream clients. One step at a time, as you refine your bio, hashtag strategy, and content, those dream clients will get closer to signing on with you.

 

Kleneice is the co-founder of Humble & Whole, a digital marketing agency that helps female entrepreneurs build online communities that are both meaningful and profitable. Apart from infusing heart and soul into marketing, Kleneice is equally passionate about Mexican food, dark roast coffee, and Jesus. She is on a mission to empower female entrepreneurs to share their voice and offerings confidently so that they can make a greater impact and create more income. Follow along with Kleneice and her work at Humble & Whole on Instagram, Pinterest, Twitter, and Facebook.