I started using the BoardBooster BOSS Course from Blue Fairy Studios Learning Lab at the beginning of September with the goal to increase my presence, increase the number of eyes on my pins, and increase my traffic. Not only did BoardBooster work in supplying me with consistent results, but the course walked me through how to use BoardBooster in a way that was so simple, I don’t think I could have gotten by without it.
Before I dive into the review of the course, I want to show you my results.
At the beginning of September, hardly posting to Pinterest at all, I was averaging:
188 impressions per day
6 average daily saves
1 average daily clicks
Pretty pathetic, huh? That came from pretty much never posting and the occasion reblog when I found something interesting waiting in line at the grocery store. I believe these meager results are just the tail-end of previous strategies.
I don’t have a ton of Scheduler boards. But in the time since starting with BoardBooster, I have been brainstorming ways to segment my content and create more boards to which I can pin.
Since I started using the BoardBooster BOSS Course, I’m averaging:
2,498 impressions per day
6 average daily saves
1 average daily clicks
As you can see, I experienced a spike in Impressions at the beginning of September when I started the course. Around September 18th, I started using Looping, which resulted in a HUGE spike – almost 9k. Since then, my average impressions stayed around 2,000, whereas in August before the course, they hung around 200. While I hoped for around 10k steady, going from 200 to 2,000 consistently is nothing to laugh at.
But hold on. My average saves and clicks haven’t increased! Isn’t that the point, to get more clicks and more visitors? But I am not worried about that in the slightest. Neither should you. And here’s why.
The First Step Is Being Seen
If you want more traffic, you need to be seen. Anyone who works in marketing will tell you that. The course helped me get over that hurdle and skyrocketed my results. When I spoke with the instructor of the course, Marissa Wood, she explained to me that the way the course is step up, building impressions is the first step increasing traffic. And it will increase. According to Marissa, typical daily impressions for long term users climb into the 10s of thousands. And given my consistent growth, I have no doubt this is where I’m headed.
All in all, the BoardBooster BOSS course took over the hardest steps in marketing for me: putting myself out there, developing a workable system, and saving me time. And it explained BoardBooster, a fairly mathematical program, in a way that a creative-type math-hater like me can love.
Putting Myself Out There
One of the things I hate about social media (and internet marketing in general) is having to promote myself. I’m a withdrawn, fairly shy person to begin with and I don’t like being in the limelight very much. But if I want traffic back to my site, I have to create and publish content on a consistent basis that shines a light on me, my skills, and my knowledge.
The course helped me to prioritize my content and other re-pinned content from around Pinterest. It allows you to get your messages across, while still managing to organize your pins and boards in a way that puts you in a good light.
Developing a Workable System
The course taught me how to set up secret boards, into which I can put pins that will be posted at regular intervals. I love, love, love this process. I have boards for varying topics and can drop a mixture of my content and shared content into those boards whenever I like. I added them in while I worked through the course and I can add more in while I wait for my water to boil for tea each morning.
I love the way that Marissa walks you through the Scheduler, Looping, and Campaigns so you gain an understanding of how the different tools in BoardBooster work differently, all to your advantage.
Opening a Settings screen that looks like this usually gives me anxiety. But Marissa walks you through each option and explains why you should set it to her recommendations. Now I feel much more confident if I want to go in to tweak something.
Saving Me Time
Probably the thing I love most about BoardBooster is how much time it saves me. And the course taught me to use it in such a way that I save even more time by getting everything set up at the beginning and I don’t have to be constantly confused about how to do new things. The course is my reference whenever I mess up or get confused.
Given that I can my drop my pins into my boards and let them post on a loop, I almost never have to touch my account. One of the things I hate most about social media is how much time I spend each month scheduling posts. It was one of the reasons I had almost given up on Pinterest altogether. I spent about 3 hours total in setting up my account and my boards. After that, my impressions rose all on their own.
The Course Itself
The BoardBooster BOSS course is split into 12 sections, and I was able to do a few each day until I was done so it wasn’t overwhelming:
Part 1: Registration & Scheduler
Part 2: Looping
Part 3: Scheduled Campaigns
Part 4: Random Campaigns
Part 5: Pin Sourcing
Part 6: Additional Paid Features
Part 7: Reports
Board Booster Updates
Discussion / Q&A Forum
A peek at the course from the inside!
Each one typically has a video with Marissa’s walkthrough and voiceover and a transcript if you’re more of a reader. Parts 1 through 5 also come with amazing PDF checklists that allow you to review the section and make sure you’ve understood and completed each piece.
My favorite sections are probably Parts 1-3. They are where I got the most value. They taught me how to set up my account in a way that makes sense, set up my secret boards, and establish the settings for each board. I love how Marissa talks you through why certain things should be set up the way they are, instead of just telling you.
Marissa walks you through additional paid features like Pin Sourcing. This is amazing because you can walk through an example set up with her and decide for yourself whether you would like to upgrade for this features. This is invaluable because few features allow you to “try” it before you start paying for it.
BoardBooster can be fairly technical as far as the mathematics. When you start adding in various numbers of pins, shares, boards, etc. it’s hard to keep track of actually how much you are posting each day. And it’s hard to keep track of when you will need to go back in to add fresh content. But in the Bonus Material section, there is a gem of a PDF with a formula that allows you to keep track of your monthly pin volume.
You also get a walk through of the reporting tools. I was able to look through these tools after about a month of using BoardBooster to decide how I wanted to tweak my setup to work better for me. For example, Marissa recommends having pins post between 7am and 11:59pm, every day of the week. However, the Reporting tools showed me that the grand majority of repins I received came in between 6:30am and 7:30pm. I got no repins on the weekends. I was able to tweak my settings to optimize the times that work best for my account personally.
My reporting screen, showing me the best times to post across all boards. If I want to, I can even see what the best time is to post in individual boards.
The other bonus material include a video explaining the Chain Search method for Group Boards, a Pinterest tracker spreadsheet demo and download. You don’t just get a walkthrough of BoardBooster with this course. You get a comprehensive strategy which allows you to use it well, not just use it.
I truly love this course and I’m so glad I got the opportunity to get my hands on it. It wasn’t a get-20k-visitors-now scheme, it didn’t make me huge empty promises. I’m not disappointed with my low visits so far. The ease of use and worry it’s taken off my mind is worth it. I always knew I had content that would do well on Pinterest, but I didn’t know how to automate and manage all the content I had. Now I have the tools I need to build the traffic I want. And not only do I have the tools, I have the course as a reference to help me navigate it well.
I was one of the lucky few to get to beta-test the Bosscation Workbook. And when I say lucky, I mean lucky. Lauren Black and I connected about it right at the time when I was preparing to launch a new endeavor. I needed guidance; I was desperate for a resource that would help me plan out my business thoroughly and in a detailed fashion. And along came the Bosscation Workbook!
The version of the workbook I got was for planning out an offer or event, like a webinar. So due to the conflicting nature of what I was doing and what the workbook actually teaches, some sections didn’t fit well.I also received an early beta version of the workbook, so not all the sections had been completely fleshed out. But beta or not,Lauren did an amazing job covering all that goes into planning any branded business venture.
I’m going to take you through the workbook, section by section, and go over what I thought was helpful and what I didn’t. I know for a fact that Lauren has improved on the book due to some of my feedback. For sections 4 and 5 in particular, I haven’t given suggestions on what to change because these sections were partially incomplete or not all-the-way fleshed out when I received my version. But after speaking to Lauren, I know that she’s given these sections a total makeover so I envy you for getting a perfected version of this amazing resource!
In my version for the book, at the beginning of every section there as a brain-dump section for brainstorming and jotting down free-form ideas, which I filled to the brim. These sections have since been removed.
I found this Your Unique Offer area in general extremely helpful. This is the section that asked me for my broader ideas about what my company means. Things like:
My mission statement
My target market and why they need it
The black and white facts of what I’m offering and to whom and how often
Who my competition is and how I can be better then them.
It helped me prioritize my one non-negotiable service, whereas before I had a ton of things I wanted to offer all at once. But the workbook forced to me say “This is what I offer and it has to be strong so that it can influence all the supporting services.” Since then, I’ve actually found it easier to maintain focus on that as I push the business forward. I’ve been able to prevent my ideas and attention from straying too much to all the shiny extras and add-ons.
A whole page focused on my competition. Which actually, literally gave me more confidence after I filled it out. The main brand that serves as my competition has been giving me anxiety since I first decided to start this business. But in outlining their benefits, their downsides, and the reason people choose it, I realized my idea is pretty much objectively better.
There was a part that allowed me to fill out a value ladder. It maps out your offers, examples, and the price. This section was sort of lost on me, although I think I could have made better use of it if I had more control over it and could have inserted my own steps to the ladder.
Bosscation Workbook Section 2: Narrow Your Niche
My business came about due to a very specific problem. My niche and my target market is already fairly narrow. But believe it or not, this section actually did help me get more granular about who I wanted to talk to. My favorite part, right up front, was the chart that asked me to map out my client profiles (I had 2). It asked me for their pain points, pros/attractions, and cons/objections. I was able to map out how to approach the two different types of people I believe will want to interact with my business.
In my version of the book, the next page contained a space for a client profile. It was set up like an interview form. I didn’t fill it out because it was geared toward people who own their own business (great, if that’s who you’re dealing with!) However, I bookmarked it to use to interview my ideal clients and learn more about them. That is one of the things I love about this workbook; there were parts I couldn’t use for their intended purpose, but were still valuable to me.
Since my use, Lauren has edited this section and replaced this section with questions that made the section more relevant for any business. So you can be sure to find this section and know that it will fit you and your ideal clients.
There were a few sections here that were repetitive. I personally don’t benefit for re-stating or re-wording something I’ve already stated, but I feel like it can really help some people who need help clarifying and refining their ideas. I did also have to keep in mind that I was not the target market for this version of the workbook.
Bosscation Workbook Section 3: Craft Your Offer
This part was a tad bit complicated, as I was launching a full businesses, not just an offer. But thinking of my business like an offer actually came in handy. In a lot of ways, you can approach them both the same way. I was able to determine some details for my marketing plan. I pinned down what content I wanted to share and how I wanted to share it.
This section was perhaps my least favorite altogether. There were some questions that I didn’t understand or didn’t know how to answer, like What type of accountability do [your clients] need?
There were many pages focused on crafting an order, like workshops, courses, masterminds, coaching, membership sites, etc. I ended up skipping all these sections, purely because they aren’t for me. But given that you’ll be using this version of the workbook if you’re crafting these kinds of offers, you can except some really juicy and helpful questions here.
Bosscation Workbook Section 4: Marketing & Sales
Because I’m a marketing-minded person already, I already had a firm grasp on a lot of the concepts from this section. But the questions allowed me to simplify, minify and organize those concepts. Someone who is new to marketing, who needs help making decisions, or who struggles with content planning can definitely benefit from this section. I particularly loved the section that asked me to write down questions my audience keeps asking. It’s helped me come up with pre-launch content to answer those questions.
I loved the pre-kick off questions as well. This is the phase I’m in now and it’s helped a lot to keep me focused and on track. Target content creation is always hard for me to do, not because I don’t have ideas, but it’s hard for me to only use the best ones.
The content plan creator in this section is still blank in my book, but I cannot wait to return to it when I’m developing a content strategy. It allows you to outline each topic, where it will be published, content upgrades, etc. It’s a must-have for anyone creating content and brilliantly designed by Lauren.
Because I’m in the pre-launch stage, a lot of information in this section will come from the research I’m currently doing. But that didn’t stop this section from being immensely helpful.
I loved the checklist charts available in this section. Throughout the whole workbook, I was hoping for a checklist format where I could make a list of all the tasks that I’ve decided to perform via the other section. With these checklists, I can view all the tasks in one place to get a better idea of the work I had to do. Some of the tasks and hires are for further on down the road, but I love that they are all in love place.
I wasn’t able to crunch all the numbers that were being asked of me, simply because I’m not in a place yet to compile all of that information. But I definitely intend on using it in the future when I’m finalizing my budget for my crowd-funding campaign.
Overall, I give my version of the Bosscation workbook 4 out of 5 stars.
Given the fact that what I had was a beta version and incomplete in a few sections, you can expect the revised version to get a perfect score. It is an insanely helpful resource if you have the right business for it. There were flaws and areas that I just passed right over. But it so valuable to me and I continuously find myself referencing the notes I made in it. I recommend it to anyone who needs help developing a new part of their business.
No matter what your goals are, you need a planner. Blogger, student, small business owner, CEO… having a planner allows you to outline your goals and document the steps you need to reach them. They all you to look back at your process and spot your weakest points of productivity.
I use my planner as a visualization for my entire business. Not only do I use it for simple things like recording due dates and events, but it gives me a place to:
document new things I want to try
skills I want to learn
record every task big or small
manage my time wisely
visualize long and short term goals
There are tons of different types of planners out there, some designed for creatives, some for people who are more tech-minded, some that are minimalistic, some that are colorful and fun. It takes a little exploring to find one that is perfect for you.
I was recently given the opportunity to test out a new planner designed by a friend of mine. It’s called the ProtoPreneur Planner and it has pretty much everything you could need in a planner and more. After over a month of using it, I’m reminded of why I need and love to have a planner by my side at every moment.
Why I Love the ProtoPrenuer Planner
The ProtoPreneur Planner has an amazing variety of page layout types that allow you to track things you didn’t even know you needed to track. It starts off with some huge empty pages for visualizations. Then, it drills out and asks you to envision the rest of your year. There are sections for intentions, focuses, challenges, goals, habits.
The planner also has sections to describe yourself and your story, as well as outlining the details of the kinds of people you want to work with. I love these sections because we tend to have a vague idea of who we are and who we want to work with, but being forced to record this information in a concise way helps refine these ideas.
I love the marketing and content planner; I’ve been searching for something like this for ages. I’m a visual worker and being able to see all my social media efforts outlined so neatly has been extremely helpful.
Focusing on financials and numbers is one of my weakest points. I hate thinking about money, but any business owner knows it’s a must. Therefore one of my favorite sections in the ProtoPreneur Planner allows you to outline things like your goals for your income day to day, as well as monthly income goals broken down.
But the meat of the planner are the weekly breakdowns. Each week as two full pages dedicated to it.
To Do list – I love a simple to do list! Every week has a simple section for keeping track of tasks to be done.
Project checklists – Each week also has squares to keep track of larger projects that need to be completed.
Weekly focus – Outline your weekly focus here too; it would be a mindset or goal.
Habit tracker – Set personal or business habits you want to be better about keeping up with.
Bills due – I like using this section for both business and personal bills to pay, although you could reserve it for one or the other.
Follow up – This is a lifesaver. We let go of so much potential business by forgetting to follow up!
Good old scheduler – Every day has a section for gratitude, focus, and “Today I Am”. I love how introspective this planner encourages you to be. Below this section is an area to keep your schedule for each day of the week, broken down into AM, Noon, and PM. And then at the bottom, track the highlights of your day.
As you can see, there is almost no end to the features, sections, and prompts provided by this planner.
Given the amount of versatility, it took me no time at all to dive in. Each page had a way to help me get organized and stay that way. The sections are laid out in a way that is intuitive and fun to use. A good planner is more like a mind-mapping book, where you can basically empty your brain out and make more space for work!
This isn’t just a business planner. There are tons of sections for personal habits, personal tracking, and personal goals. Business owners sometimes forget that the personal parts of their lives are important for balancing. Maintaining a healthy hold on that part of your life helps you to be a better business owner.
While function is much more important, I love the overall look of this planner. The cover is soft leather with a big fat colorful stripe. I picked pink because its the main color in my scheme. It also has pockets for cards and a pen holder so you never loose another pen!
ProtoPreneur is not just a planner but community. You can sign up here receive ProtoPreneur Success mail and get access to the private Facebook Group for ProtoPreneurs that are already building their empire and getting sh** done! You can join the community through the group, get free resources, get a GSD Coaching from Yvonne herself, or see her at a speaking event. The community is meant to help you follow your dream and succeed as pursuing your passions
How I Would Improve the ProtoPreneur Planner
It wouldn’t be an honest review if I didn’t mention the few things that I missed or wasn’t crazy about in regards to this planner.
This planner really does have it all. While all the options, sections, and features were amazing to interact with, I did find it to be overwhelming at first. This planner is jam-packed full of sections to fill out. I’m visual, but I also like things to be minimalistic and simple.
I think this planner would be better if it was purely the scheduling pages. The other things – the other trackers and outlines might work well as a smaller booklet that could be slipped into a pocket inside the cover.
Also because there is so much to do in this planner, the sections for writing are very small and crowded together. Having fewer sections may make the book easier to write in overall. Once you fill in all the sections, the page tends to look super cluttered.
While I love the bright strip of color on the cover, the inside has zero color. Every page is all in black and white. I love color, both for my mood and for establishing hierarchy within a design. The gray squares are very drab and don’t make me feel as powerful and amazing as I would have hoped. The planner does it’s job without the color, but I think it could be a great new feature for future versions of this planner.
Learn more about the ProtoPreneur Planner With the Overview!
How to Get a ProtoPreneur Planner
It’s really simple, and there are quite a few ways to save. You can get 10% off this planner using “ProtoPreneurAllie” at checkout! If you want to order multiple planners, you can contact Yvonne to get a rebate.