Videos are an amazing way to present your business, promote your products, and connect with your audience. In fact, one-third of online activity is spent watching video and social video generates 1200% more shares than text and images combined!
There’s no debating the importance of video. But it can seem intimidating or tricky to get started! So I’ve put together a list of ways that you can start using video for your business both right away and as part of a long-term marketing plan.
1. Film your work process.
If you make a product (or even offer a service!), filming your work process is a great way to show how special your offerings are. You can use this as an opportunity to highlight your ingredients/materials or demonstrate the amount of work and the details that go into each one of your projects.
Pierre-Antoine Moelo did an amazing job with this, filming his watercolor process from a camera stationed above his workspace. By doing this in a time lapse style video, he was able to showcase his in-depth process without taking up too much of his viewers’ time.
Here are some other great ways that you can take advantage of time lapse videos for different industries:
Set up a video camera (or even your phone!) on a tripod and film the process of designing a living room.
Record your illustration, graphic design, or art process.
Film yourself decorating a cake or making a steak.
Use a tripod to film the furniture-making process.
There are lots of applications for this, but just make sure that your camera is steady and that you don’t make your videos so long that they lose the interest of your viewers!
2. Show your behind-the-scenes culture.
This is your chance to show the vision and purpose of your company behind the products and services that you sell. And it lets you show off your mission in a more interactive and engaging way than static text or images on your website!
You want your culture video to tell a story, so even if you want to have a basic script, try to find some candid, real stories surrounding your company, products, or employees. Not only can this go a long way with potential customers, it can also help attract high-quality employees.
This video from Axis Studios does a great job showcasing the culture of their company, highlighting their employees, and showing off the benefits of working there.
3. Create a spoof of something your clients will understand.
Can you think of something that you hear clients complain about all the time? Create a funny video about it! This is a great video format for social media because it’s memorable, sharable, and engaging. They can also work well in combination with a blog post on the topic.
One of my personal favorites is this video from Tripp and Tyler. They took all of the hassle and frustration from conference calls and turned that into a hilarious video that everyone can connect to.
Just be super careful that you’re not making fun of a specific person or anything that could be construed as insensitive or rude.
4. Make some tutorials that show you know your stuff.
Tutorial videos are an amazing way to show off your knowledge and share really useful information with your clients. They can be paired with blog posts, shared on social media, or included in a resource library accessible by an email address.
And if you’re demonstrating anything on your computer (website instructions, software tips, graphic design, tools, etc.) you can easily use the screen share function of QuickTime for free! Or, software like Camtasia has even more advanced tools like highlighting mouse clicks.
EZLynx used this method to share how to perform a specific function in their software using Camtasia and a professional voiceover artist, but you could absolutely do something similar on your own!
5. Take advantage of live video.
Live video (like Facebook live!) offers an incredible opportunity to interact live, “face-to-face” with your audience. It can seem a bit intimidating, but with a little practice, it’s absolutely worth it!
Here are just a few of my favorite ways to use live video:
Have a live Q&A session with your customers
Announce the winner of a giveaway
Share some of a live event or training
Show off something exciting happening in the office
Do a live auction of your products or services
Show breaking news stories
Just make sure to spend some time on your setup and lighting and heed some of these live video tips to make the most of your video.
6. Interview your clients or customers.
Sitting down with a client after a job is finished and filming a testimonial is a great way to share your successes with potential clients. Then, you can add these videos to your website as social proof or share them to your social media accounts.
Just don’t make them stiff and uncomfortable! Catch a client right after finishing their project, when they’re happy with what you’ve done. And make sure that you’re as fast as possible – you don’t want to take up too much of their time.
Coastal Solar uses this technique, sitting down with their customers right after finishing a solar project. They display these together with testimonials on their site, as well as in their portfolio.
7. Film a promotional video.
A promotional video can mean a variety of different things. It can promote a product launch, a new location, a service, or even your company as a whole. But it’s designed to sell, featuring the highlights of what you have to offer.
The key to a good promotional video is to present pertinent information (like why someone should buy your product, statistics, testimonials, etc.) in the form of a story. And these videos can be used on multiple platforms – your website, social media platforms, search engine marketing, email marketing, digital ads, etc. Depending on the video, you could even use it as a commercial if that’s in your marketing plan and budget!
Tandur Indian Kitchen used promotional video to share their story, show off beautiful and compelling footage of their food, and explain why their style of Indian cooking is so authentic and different from what else is out there.
The most important way to start using video for your business, though, is just to get started. Jump on some Facebook live videos, do some screen share tutorials, or just start filming your process. It doesn’t have to be expensive – use your iPhone to start getting decent footage for now (but make sure to film side-to-side!) until you have the budget for better equipment or for a videographer.
And have fun with it! Video is such a great opportunity to share and connect with your audience; don’t be afraid to show some personality.
What are your favorite videos that you’ve seen companies produce?
Kathryn Marr is the co-founder and Chief Creative Officer of Blue Ivory Creative, a digital marketing company based out of Nashville, TN. A graphic and web designer, and digital marketing expert, she brings a passion for entrepreneurship and creativity to the table. Kathryn loves helping people pursue their dreams and be successful doing what they love to do.
Believe it or not, Instagram is a great platform for freelancers/service-based business owners to use to attract and attain clients. Instagram lends itself well to community building, and the platform has so many features that you can take advantage of to nurture your audience (whether it’s posting to the grid, creating stories, or going live). However, if you want to turn your followers into paying clients, you’ve got to approach Instagram strategically. In this post, I’ll share how three components of your Instagram profile (your bio, your hashtag strategy, and your content) can be optimized to convert your Instagram followers into clients.
It All Starts With Your Bio
The importance of your bio cannot be overemphasized, especially if you want to ensure that the people who follow your account are actually qualified leads for the service that you offer. Your bio should be crystal clear so that new potential clients who find your account know exactly who you are, who you serve, what you offer, and how you can help.
As you can see, Kaylan’s bio is extremely clear because she answers all of the critical questions. Who is she? A strategist and coach. What does she offer? Business and Content Strategy (Quick tip: Consider listing what you offer as your “name” on Instagram, just as Kaylan does in this example. Whenever someone searches for the service that you provide, your account will result in the search because you’ve optimized your name as a keyword). How does she help? She will turn your present confusion into an actual strategy. Who does she serve? Entrepreneurs of faith.
When a potential client finds you on Instagram, you don’t want them to have any sort of confusion around who you serve and what you offer. This truly is the first step to ensuring that your followers are people who are actually interested in your services. The more specific your bio is, the better you can filter out followers who are not a good fit for you or would not be looking to hire you either now or in the near future. And, if you want more pointers on how to craft the perfect bio, check out this super-detailed post from Later.
Optimize Your Hashtags for Optimal Conversions
Once you’ve got your amazing bio in place, you need to attract qualified leads/potential clients to your account so that they will follow you and later convert into paying clients. That’s where hashtags enter the equation. I get it. Hashtags are the bane of your Instagram existence. However, your ability to attract your target audience to your profile is dependent upon the quality of hashtags you use.
Hashtags can be complicated, but, there are three simple rules to follow in order to find high-quality hashtags for your brand:
Use hashtags that describe your audience, not you.
For example, if you were a bookkeeper for women with online businesses, using the hashtag #bookkeeper will only attract your competition – other bookkeepers. Instead, use the hashtags that identify who you’re trying to serve: #womeninbusiness, #savvybusinessowners, etc.
Stick to hashtags that have been used between 10,000-500,000 lifetime posts (this is a sweet spot so you aren’t resorting to hashtags that are too big or too small).
Use thirty hashtags with each post. You can use up to 30 hashtags per post on IG, and there’s no reason why you shouldn’t use all 30 if you’re looking to maximize your visibility.
Follow the above tips, and you’ll attract the right followers to your account every single time. Having a clear bio and a smart hashtag strategy makes up half the battle of converting Instagram followers into clients, because if you aren’t attracting the right people to your account, they aren’t going to convert by default. More importantly than trying to grow a large following, you want to grow a targeted following of potential clients.
Once You’ve Got the Right People, You Need the Right Content
Now, how do you get those potential clients to actually sign on with you? That’s accomplished through your content, or what you’re actually sharing on Instagram. Your profile could be completely optimized, but if all you’re doing is sharing inspiration and #fridayintroductions, then you’re wasting your efforts.
When you’re contemplating what to post on your grid, to your stories, and/or what to discuss live, think about what your audience needs to know or understand before working with you. How can you expose their blind spots/raise awareness, agitate their problems, present your offer as the solution, etc? How can you communicate to your audience that your service will provide the future outcome/result they’ve been waiting for? When you consider questions like these, it becomes so much easier to stop posting just for the sake of posting and instead craft content that aims to convert Instagram followers into clients.
Creating content on Instagram is even easier if you already have other systems in place for building trust with your audience in your business. For example, if you are actively building your email list, and you’ve got opt-ins that lead to nurture or sales sequences, you’ll want to promote those opt-ins to your Instagram audience, too.
Don’t have an email list yet? You can do the same thing with your blog. Look at your analytics to see which posts are gaining the most traction/shares/comments, and direct your Instagram audience to those posts (what that data means is that these are the posts that are building trust with your audience).
The key point is that converting your followers into clients is a process. Very rarely will potential clients find your profile and be ready to buy the same day (although that’s not impossible). The content that you decide to share on Instagram should be carefully chosen with the intent to nurture your audience and make the case for why they should hire you, not merely to inspire your audience.
Instagram is truly an amazing platform for business, but it takes effort to attract your dream clients. One step at a time, as you refine your bio, hashtag strategy, and content, those dream clients will get closer to signing on with you.
Kleneice is the co-founder of Humble & Whole, a digital marketing agency that helps female entrepreneurs build online communities that are both meaningful and profitable. Apart from infusing heart and soul into marketing, Kleneice is equally passionate about Mexican food, dark roast coffee, and Jesus. She is on a mission to empower female entrepreneurs to share their voice and offerings confidently so that they can make a greater impact and create more income. Follow along with Kleneice and her work at Humble & Whole on Instagram, Pinterest, Twitter, andFacebook.
I started using the BoardBooster BOSS Course from Blue Fairy Studios Learning Lab at the beginning of September with the goal to increase my presence, increase the number of eyes on my pins, and increase my traffic. Not only did BoardBooster work in supplying me with consistent results, but the course walked me through how to use BoardBooster in a way that was so simple, I don’t think I could have gotten by without it.
Before I dive into the review of the course, I want to show you my results.
At the beginning of September, hardly posting to Pinterest at all, I was averaging:
188 impressions per day
6 average daily saves
1 average daily clicks
Pretty pathetic, huh? That came from pretty much never posting and the occasion reblog when I found something interesting waiting in line at the grocery store. I believe these meager results are just the tail-end of previous strategies.
I don’t have a ton of Scheduler boards. But in the time since starting with BoardBooster, I have been brainstorming ways to segment my content and create more boards to which I can pin.
Since I started using the BoardBooster BOSS Course, I’m averaging:
2,498 impressions per day
6 average daily saves
1 average daily clicks
As you can see, I experienced a spike in Impressions at the beginning of September when I started the course. Around September 18th, I started using Looping, which resulted in a HUGE spike – almost 9k. Since then, my average impressions stayed around 2,000, whereas in August before the course, they hung around 200. While I hoped for around 10k steady, going from 200 to 2,000 consistently is nothing to laugh at.
But hold on. My average saves and clicks haven’t increased! Isn’t that the point, to get more clicks and more visitors? But I am not worried about that in the slightest. Neither should you. And here’s why.
The First Step Is Being Seen
If you want more traffic, you need to be seen. Anyone who works in marketing will tell you that. The course helped me get over that hurdle and skyrocketed my results. When I spoke with the instructor of the course, Marissa Wood, she explained to me that the way the course is step up, building impressions is the first step increasing traffic. And it will increase. According to Marissa, typical daily impressions for long term users climb into the 10s of thousands. And given my consistent growth, I have no doubt this is where I’m headed.
All in all, the BoardBooster BOSS course took over the hardest steps in marketing for me: putting myself out there, developing a workable system, and saving me time. And it explained BoardBooster, a fairly mathematical program, in a way that a creative-type math-hater like me can love.
Putting Myself Out There
One of the things I hate about social media (and internet marketing in general) is having to promote myself. I’m a withdrawn, fairly shy person to begin with and I don’t like being in the limelight very much. But if I want traffic back to my site, I have to create and publish content on a consistent basis that shines a light on me, my skills, and my knowledge.
The course helped me to prioritize my content and other re-pinned content from around Pinterest. It allows you to get your messages across, while still managing to organize your pins and boards in a way that puts you in a good light.
Developing a Workable System
The course taught me how to set up secret boards, into which I can put pins that will be posted at regular intervals. I love, love, love this process. I have boards for varying topics and can drop a mixture of my content and shared content into those boards whenever I like. I added them in while I worked through the course and I can add more in while I wait for my water to boil for tea each morning.
I love the way that Marissa walks you through the Scheduler, Looping, and Campaigns so you gain an understanding of how the different tools in BoardBooster work differently, all to your advantage.
Opening a Settings screen that looks like this usually gives me anxiety. But Marissa walks you through each option and explains why you should set it to her recommendations. Now I feel much more confident if I want to go in to tweak something.
Saving Me Time
Probably the thing I love most about BoardBooster is how much time it saves me. And the course taught me to use it in such a way that I save even more time by getting everything set up at the beginning and I don’t have to be constantly confused about how to do new things. The course is my reference whenever I mess up or get confused.
Given that I can my drop my pins into my boards and let them post on a loop, I almost never have to touch my account. One of the things I hate most about social media is how much time I spend each month scheduling posts. It was one of the reasons I had almost given up on Pinterest altogether. I spent about 3 hours total in setting up my account and my boards. After that, my impressions rose all on their own.
The Course Itself
The BoardBooster BOSS course is split into 12 sections, and I was able to do a few each day until I was done so it wasn’t overwhelming:
Part 1: Registration & Scheduler
Part 2: Looping
Part 3: Scheduled Campaigns
Part 4: Random Campaigns
Part 5: Pin Sourcing
Part 6: Additional Paid Features
Part 7: Reports
Board Booster Updates
Discussion / Q&A Forum
A peek at the course from the inside!
Each one typically has a video with Marissa’s walkthrough and voiceover and a transcript if you’re more of a reader. Parts 1 through 5 also come with amazing PDF checklists that allow you to review the section and make sure you’ve understood and completed each piece.
My favorite sections are probably Parts 1-3. They are where I got the most value. They taught me how to set up my account in a way that makes sense, set up my secret boards, and establish the settings for each board. I love how Marissa talks you through why certain things should be set up the way they are, instead of just telling you.
Marissa walks you through additional paid features like Pin Sourcing. This is amazing because you can walk through an example set up with her and decide for yourself whether you would like to upgrade for this features. This is invaluable because few features allow you to “try” it before you start paying for it.
BoardBooster can be fairly technical as far as the mathematics. When you start adding in various numbers of pins, shares, boards, etc. it’s hard to keep track of actually how much you are posting each day. And it’s hard to keep track of when you will need to go back in to add fresh content. But in the Bonus Material section, there is a gem of a PDF with a formula that allows you to keep track of your monthly pin volume.
You also get a walk through of the reporting tools. I was able to look through these tools after about a month of using BoardBooster to decide how I wanted to tweak my setup to work better for me. For example, Marissa recommends having pins post between 7am and 11:59pm, every day of the week. However, the Reporting tools showed me that the grand majority of repins I received came in between 6:30am and 7:30pm. I got no repins on the weekends. I was able to tweak my settings to optimize the times that work best for my account personally.
My reporting screen, showing me the best times to post across all boards. If I want to, I can even see what the best time is to post in individual boards.
The other bonus material include a video explaining the Chain Search method for Group Boards, a Pinterest tracker spreadsheet demo and download. You don’t just get a walkthrough of BoardBooster with this course. You get a comprehensive strategy which allows you to use it well, not just use it.
I truly love this course and I’m so glad I got the opportunity to get my hands on it. It wasn’t a get-20k-visitors-now scheme, it didn’t make me huge empty promises. I’m not disappointed with my low visits so far. The ease of use and worry it’s taken off my mind is worth it. I always knew I had content that would do well on Pinterest, but I didn’t know how to automate and manage all the content I had. Now I have the tools I need to build the traffic I want. And not only do I have the tools, I have the course as a reference to help me navigate it well.
[vc_row][vc_column][vc_column_text]As a millennial, it’s hard for me to imagine a world without the Internet. While I remember a time before going on the computer was a daily thing for me, so much of Internet culture has been burned into my brain and now comes second nature. Sometimes I find it hard to imagine not knowing certain things. One of those things that friends and clients new to social media ask me a lot are “what are hashtags?” Because I know so well, it’s been hard for me to explain up until now.
From the beginnings of social media, I’d had a pretty thorough understanding of hashtags, what they are, what they’re for, and why they’re beneficial. So many people using them incorrectly has distorted people’s ability to understand their benefit. As a result, I see so many business owner friends posting on social media and not using hashtags, then wondering sadly why they aren’t generating more traffic to their posts.
So, here’s your crash course on hashtags. When to use them, how to make them, why they’re important, and more! I’ll explain hashtag use per social media platform a little later in order to make it a little easier.
First of all, what are hashtags?
The following are hashtags:
this is a #hashtag
With the three examples above, #1 is one hashtag. You’re hashtagging the word “hashtag”. For 2 and 3, they are the same hashtag – the phrase “this is a hashtag”. However, #3 has camel case (when each word is capitalized) to make it easier to read.
The following are not functional hashtags:
# this is a hashtag
this is a hashtag#
Notice the spaces and the placement of the hashtag. The hashtag symbol should be at the beginning and stuck to all the letters in the words you want included. As soon as there’s a space, the hashtag stops working.
What do hashtags do?
A hashtag is a word or phrase that, by adding a hash symbol before it (#) you are categorizing that piece of content to be included in a list of other content that uses that same hashtag. Most social media platforms have a search bar you can use to search for a hashtagged word or phrase and find a ton of content about that topic. It’s a way of making sure your content is included in that particular conversation.
The three most important places to use hashtags will be Facebook, Instagram, and Twitter. Hashtags only just became usable on LinkedIn and, as of September 2016, are only available on mobile. They should be used the same way as Facebook. You can also use hashtags on Google+, but people don’t really use Google+ so I’m not going to waste my time, I’m just going to link you to this awesome little article in case you’re interested in learning more.
If you aren’t using hashtags on Facebook, it’s not a huge deal. They aren’t as popular and powerful here as they are on Twitter and Instagram. If your audience is socially savvy, you may want to use them just to be safe. However, if you’re targeting people who aren’t super familiar with them, it’s safe to skip them.
It’s been shown that on average on Facebook, the more hashtags you use, the lower your engagement rate. 1 or 2 is okay but any more than that may hurt you. For Facebook, the best time to use hashtags is for some kind of event.
Here’s an example. In 2015, I attended WordCamp Miami which is this awesome conference of people who love WordPress. They had a hashtag across all platforms – #wcmia2015. There is no process to “creating a hashtag” other than using it and asking other people to use it, too. When someone posted on Facebook using the hashtag, all the other attendees could see it by searching for the hashtag on Facebook. It was a great way to keep everyone conversing and a way for the organizers to make announcements that would reach everyone.
So, when should I use hashtags?: If you’re hosting an event or something you want to keep track of engagement for. Always remember to tell attendees to use your hashtag if they are sharing info on the event. This goes for every platform, but for Facebook, it’s the main way it would help you.
Here is where hashtagging gets serious. Even though Instagram is a highly visual platform, the hashtags are probably the most important part to getting engagement and building traffic to your profile. The hard thing about social media is that unless someone sees an ad you’ve launched or has a direct link to your profile, they may never see your posts. If you’re using hashtags, every search for those hashtags an opportunity for you to grow your audience.
With Instagram, you want to do some research. First, make a list of the things you’re talking about in your post. For example, when I promote my Facebook ads webinar, I use the following hashtags because they’re revelant: “#facebook, #ads, #facebookads, #advertising, #onlinemarketing, #internetmarketing, #socialmedia, #webinar, #free, #freewebinar”
Now, search each one of your chosen hashtags in the Instagram app and check out the most popular posts. If I search #facebook in Instagram, I’ll get 9 top posts, and then a stream of the most recent posts using that hashtags. I’ll check out the top posts to see what other related hashtags they use. Remember – only use hashtags that are related to your content. Stuffing with irrelevant keywords in order to attract a larger audience is spam.
10-15 hashtags per post is usually okay for Instagram. Much more than that and you aren’t being specific enough. You should also list your hashtags at the end of your post as opposed to using hashtags in the meat of your description. Here an example.
So, when should I use hashtags: ALWAYS. You should never post on Instagram without hashtags unless you already have an enormous following of thousands of people. If you’re trying to earn organic engagement and followers, use relevant hashtags at the end of every post.
The point of hashtags on Twitter is much the same as it is on Instagram. I explained a little bit about Twitter hashtags above. Here are some other things you should know about Twitter.
You only have 140 characters, so it’s okay to hashtag pieces of your tweet as opposed to putting them at the end. For example: “Sign up for my free #Facebook #webinar!” is a pretty ideal tweet. This is opposed to “Sign up for my free Facebook webinar! #free #webinar” which is a waste of characters because I’m using the same words twice.
Only use 1-3 hashtags per tweet. Any more than that and your tweet just looks like one big hashtag. People want to focus on the content first and the hashtags should kind of be an afterthought as you’re reading.
Keep an eye on the trending hashtags. There are often joke hashtags you can use to jump into new conversations and add some personality to your profile. For example “ThursdayThought” and “DescribeYourselfIn5Words” are both trending today. No matter what your niche, these are fun ways to come up with new content and create a personal connection with your audience.
So, when should I use hashtags?: Same as Instagram – always unless you already have tons of followers. At least one every single Tweet. Remember to work them in, only use relevant tweets, utilize them for events, and keep an eye on what’s trending.
Short answer, just in case you were wondering – don’t use hashtags on Pinterest. So many people want to stuff them in wherever they see an opportunity because they magically believe they will improve traffic. Pinterest actually frowns on the use of hashtags and doesn’t register them in searches.
So, when should I use hashtags?: Never.
So, that’s hashtags! I hope I was able to clear things up a little for you. If you have any questions about hashtags or the weirdness that is social media marketing, leave them in the comments below![/vc_column_text][/vc_column][/vc_row]
Probably THE most common question, need, and concern for anyone marketing on the internet is – “How do I get more visits to my website?” You need traffic to convert, to make sales, to get sign ups, and to see that all the money you’ve put into your site, advertising, and more is actually worth it. The Holy Grail answer isn’t black and white. Each site, industry, and audience is different and to improve website traffic, you need to know your own content and audience well. What works to send traffic to a web designer’s website won’t necessarily work for sending traffic to a car aficionado website or a jewelry maker’s website.
HOWEVER. There are some things you can do to try and boost your traffic, no matter who you are. One of the best tools for increasing website traffic, and therefore revenue, is Facebook. It’s the single most popular social media site available. If you’re not convinced that Facebook is where you should start, maybe you like hard data? According to Zephoria.com…
Worldwide, there are over 1.79 billion monthly active Facebook users (Facebook MAUs) which is a 16 percent increase year over year.
1.18 billion people log onto Facebook daily active users (Facebook DAU) for September 2016, which represents a 17% increase year over year.
There are 1.66 billion mobile active users (Mobile Facebook MAU) for September 2016.
In Europe, over 307 million people are on Facebook.
Five new profiles are created every second.
Average time spent per Facebook visit is 20 minutes.
One in five page views in the United States occurs on Facebook.
42% of marketers report that Facebook is critical or important to their business.
Now. That’s all well and good. But what does it mean for you?
It means that Facebook is where you should prioritize spending a lot of your marketing time, effort, and money. It means that Facebook is where your audience already IS, so it doesn’t make sense to ignore it. It means that if you want traffic, it will probably be easiest to get through Facebook.
I market my website mainly on Facebook and Instagram. I find Twitter is full of a lot of people who talk a big game and don’t act. Pinterest is a secondary avenue that is growing quickly, but I’ve found the easiest and fastest success on Facebook and Instagram. Right now, 66.7% of my website traffic comes from social media alone and 74% of THAT comes from Facebook. And I don’t even use paid advertising! Can you imagine how my traffic would skyrocket if I did?
Let’s get to the meat of the discussion, shall we? What are the BEST ways to improve your website traffic with Facebook? Like I said, results may differ depending on your business. (Which is why – sneak peek – I’m going to give you more than 3 ways. 😉 ) But let’s go over the ones I’ve found are the best at generating clicks.
I want to cry when I see amazing marketers posting on Facebook with a description, link, image … and the image isn’t clickable! I swear, it is one of my biggest pet peeves. We all love a big pretty image, but come on! If your goal is driving traffic, having a link in the text simply is not enough.
Many people won’t see it, for one. They’ll be looking at your big pretty image and may only skim your text. Plus if your text is long, your link may disappear behind a Read More tag and no one will EVER see it.
If you make your image clickable, you are automatically increasing the surface area that leads to your website. Sure, the un-linked image might be bigger, but it’s not clickable so who cares? Not to mention the fact that on mobile, those tiny links are SO hard to click on. But an image is nice and big, easy for your thumb to tap.
If that isn’t convincing enough, linked images give more metadata so you can minimize your description and add descriptive info directly underneath the picture!
Secret tip #1: These posts are what you want to post most regularly. I post on Facebook at least once a day and more than half of my posts are in this format. Feel free to sprinkle in plain image posts here and there, but if you’re driving to up your traffic, they need a clickable area.
Secret tip #2: Also make sure that your landing page is optimized for that post. If you’re talking about a particular product or service, don’t send people to your homepage! Send them to the page on your site that goes into more detail about that product or service. That’s how you avoid high bounce rates. (i.e. People going to your site and leaving right away.)
I’m not going to say you HAVE to spend money to have a successful social media campaign. But it’s kind of like going to Disney and not riding Splash Mountain. You’re missing the main attraction. Facebook ads are easy enough to understand and use if you take an afternoon and a tall cup of coffee, read some great articles on improving Facebook ads, and try it out.
I learned how to run Facebook ads when I worked for an agency. They were a cornerstone of every social media campaign we did and our results would have been laughable without them. We budgeted $500 per ad per month. Some ads did great, some didn’t. The most important thing is to go out there and try. See what works for you!
Secret tip #3: Instead of trying to target everyone, it’s better to target the people who already appreciate your message and who are more likely to click on your ads. Remember – never say “my target audience is everyone!” That’s my second biggest pet peeve.
You may be thinking… But Allie, it stands to reason that if someone sees a post more times, they are more likely to click on it, right? Not necessarily. And sometimes, not at all. If you show a post about tampons to a 50-year-old man a thousand times, there is pretty much zero chance he will buy tampons. But if you show them to a 24-year-old woman, the chances of conversion go right up! If you’re new to ads, this is a big lesson. If this is old news, it bears repeating!
Take a look at your Facebook Page Insights and make note of:
Who is engaging most – men or women?
What age group?
What kinds of posts do they like best?
The people who actually visit your page are the ones who are most likely to convert. They are so interested in what you have to say, they’ve clicked on your name to learn more. As soon as they arrive, they should be met with something that will make them realize “Heck yeah, I want to work with/buy from these people!” This is where you want to put those posts
This is where you want to put those posts that give your visitor no chance but to click! On Facebook Pages, you can Pin a post to the top of the Page. It will be the first post a visitor sees.
You want to choose posts that give information about who you are, that answers a question someone might have, or that offers some real value. Posts that benefit people who already work with you may not be the best posts to Pin as new visitors won’t really see much value in them. On average, my pinned posts have 25% more engagement and reach than my regular ones.
Secret tip #4: Measure and optimize everything. If you notice your pinned post is performing pretty well, let it sit for a few weeks and add a new one. Do an A/B test and figure out which performed better. You can do this with your ads, too. One will always perform better than the other. You can use that data to say… “Men clicked on ad A more, and women mostly clicked on ad B. If I’m targeting women, I should probably do something like ad B again.”
There you have it! SEVEN whole tips about driving traffic to your website from Facebook!