10 Important E-Commerce On-Page SEO Factors

10 Important E-Commerce On-Page SEO Factors

Okay, so your e-commerce website is up and running, appealing, easy for potential customers to explore, and locked and loaded with products (and attractive prices as well!). But something is missing: customers. Your perfectly designed Shopify or WooCommerce store is pointless if you aren’t getting traffic.

These days, when people want to buy something online, their first stop is Google. If you want an endless source of free traffic, you need to make sure that your website comes up among the first sites on search engines – this is where search engine optimization (SEO) comes in.

Search engine optimization is the best practice to organically improve the ranking of your website, so when people search for something that is related to what you provide, your online store lands at the front of the line.

Below are some important e-commerce on-page SEO factors to consider to ensure that your site is more visible on search engines like Google, Bing, and Yahoo.

Perform Keyword Research

Keyword search is the most important and valuable activity in search engine optimization that is directly related to the success of your website or its downfall. Paying more attention to the keywords searched by customers in your market category will help you improve SEO and know more about your customers too.

The most effective keywords have been found to be the ones that are a bit longer, as this makes it more specific, which in turn minimizes competition and has a high conversion rate. For example, the customer who is searching for “Modest Mouse graphic t-shirts” has much more buyer intent than someone just Googling “graphic t-shirts”.

When creating keywords for your site, it is important to consider these four factors:

  • Volume – the higher the keyword the more traffic potential.
  • Competition – longer keywords tend to be less competitive.
  • Relevancy – keywords that match what your products provide.
  • Intent – keywords that people who are ready to buy are using.

Permanently 301 Redirect Expired Products URLs

After the expiration of your products, it is better to use a 301 redirect than have customers land on a 404 not found page. Why? Because assuming that the expired product has a high traffic, “404 not found” will only make your current customers (and potential ones too) think something is wrong and they need to run. Why would you want to waste such a hard-earned traffic when there is a better way to make it more useful?

With a 301 redirect, you get to still hold on to all those your customers and the SEO that you have worked hard for. And to make it more efficient, customize a message explaining why they are been redirected and make sure that it takes them to a relevant page (or parent category better still). This way they get something important related to you. Just make sure that your site is not clustered by too many 301 redirects, as this will render it inefficient.

Optimize Category Pages for SEO

The category page on your website is the most important page, even more important than all the product pages. And, when properly managed, it will be the first page to appear on a search engine result.

Tweaking and optimizing category pages ensures that all other individual pages don’t compete with each other. For example, if your site sells designer men’s shoes and you optimize all your product pages with the same keyword, you have just successfully rendered it ineffective.

But when you optimize the category page to be “designer men’s shoes” and all other pages are optimized to be more specific, then your pages will no longer be competing with each other for spots on Google.

Implement Schema Markup to Add Rich Snippets to Product Pages

With schema markup and snippets in your e-commerce platform, customers get to see important information about what you offer, their functions, and even how much they cost. With all these important information, the chances of the customer progressing to checking out the content of your site will skyrocket.

With schema markup and snippets on your site, you gain increased ranking and rating in the SERPs and more revenue for your business as it tells the search engine exactly what the information you provide is. To ensure that your site gets the traffic and rankings it deserves, you should implement the following:

  • Optimize your product with schema markup.
  • Ensure that schema markup also tells the user how much your product cost.
  • Try to add ratings and reviews to your snippets.



Optimize Product Page Permalink and Structure – Use Breadcrumbs on all Pages

Permalinks are the permanent links to your product page on your website that make it easy for your customers to find what they are searching for, navigate your site, and even boost your ratings and rankings on the search engine. The permalinks should have the exact keyword you are trying to rank for as often as possible.

Breadcrumbs tell the user exactly the location they are on your site and can also come up in search engines result making your content more understandable by the users.

Add your Site to Google Webmaster Tools

Google webmaster tools help you analyze the technical sections of your site, such as…

  • Search queries – here you see the keywords that the users typed whenever they visit your site.
  • Crawl errors – here you see all the crawl errors Google encountered on your website.
  • Keyword – here you get to see the various keywords on your site and how important they are.
  • Sitemap – here you see your sitemap and what URLs it contains
  • Links – here you will see where all your links (both internal and external) come from and be able to restrict any that are harmful to your site (such as spam links sent from a competitor).

Optimize Product Pictures and Videos

Pictures and videos are also very important and as such should be optimized for search engines as well. To do ensure a successful optimization, you have to implement the following

  • Use names that provide the necessary information for your pictures.
  • Use variations of your keyword as the alt tags.
  • Try to reduce the time it takes for the file to load by minimizing the size.
  • Transcribe your product videos.


Strengthen Product Pages with Little or No Content

Don’t let your product pages simply be lists of specifications. The more content on a page, the better its chance of ranking. Add as much as you can to the most valuable pages. Long sales copy will not only improve conversions, but it will boost your rank in Google too.

Continue A/B Testing

A/B testing is also known as split testing, and it the process of trying out two versions of your web page to know which one is better in terms of performance. Google has encouraged such methods and it is beneficial for your business as it will help with specifics that you can use in your search engine optimization.

Use Keyword Search Tools to Check your Status

Keyword search tools to help you to check your status across all the search engines and they also enable you to know the amount of traffic your keywords generated. They can also help you to compare your keyword ranking performance with other sites. Check in every two weeks or so to see how focusing on e-commerce on-page SEO factors is helping to boost your traffic.

In conclusion, the work and effort you have to invest to ensure that your website is optimized for search engines can be overwhelming, but with the aforementioned tips, you are sure to find it just a little bit easier.


This article was written by Sinoun Chea. Sinoun (pronounced ‘sin-noon’) is the founder of ShiftWeb Solutions, a web design and SEO company. She is passionate about working with small businesses to help them achieve a sexier presence on the world wide web. She is both an artist and entrepreneur at heart. In her spare time, Sinoun is always working on various projects that stimulate her brain. She also aspires to be a professional picnicker, an air floater, and an expert sleeper.
6 Common SEO Myths

6 Common SEO Myths

Publishing More Content Gets You Higher Rankings

Many people believe that if you churn out tons of blog posts, videos, podcasts, or other content, your rankings will skyrocket. There are businesses solely dedicated to providing you with fast, cheap content so you can get as much out there as possible.

But SEO is about optimization. It’s about engagement. It’s about quality over quantity. You could have 1,000 post posts published in the next month. But if they are poorly written, contain false information, or simply about a topic no one cares about, no one will read or share them. You could also publish 2 blog posts in the next month and if they are perfectly written, factual and helpful, and people fall in love with them so much they share them with their friends, you have success!

In addition to that, Google recognizes when your site is being inundated with content that isn’t focused. They have been known to actually punish sites that publish content constantly, especially if that content isn’t optimized well.

Takeaway: Focus on researching the best topics and spend time writing and editing only a handful of posts per month to see results.


It’s All About the Technical Stuff

It’s a common misconception that you have to be some kind of tech expert to understand SEO. People believe that you have to know Google inside and out, that you have to have a degree in computer sciences to know how to up your rankings. Many companies actually take advantage of this by selling you SEO services under the guise of having SEO experts or gurus that can accomplish things you could only dream of.

Gaining an understanding of things like Google Analytics or reading a few articles about how Google works can’t hurt. But all you really have to understand is that all search engines only exist to turn out the best results for each search. If you can consistently answer the questions people ask in a way that is organized and thoughtful, you’ll be fine.

Takeaway: More knowledge never hurt anyone. But well-organized content is the most powerful SEO tool there is. Go for quality over quantity.


Keywords Are The Most Important Thing

When you start learning about SEO, all you hear is talk of keywords. Keyword this and keyword that. Some people begin to get overwhelmed with the idea that they aren’t choosing the right keywords or that the keywords they chose are not good enough.

Keywords are very important. But they should guide you, not own you. In my opinion, your content is the most important thing. And if you are creating content with a purpose and to answer questions your clients and customers have, the right keywords will make themselves known.

Also keep in  mind that one of the easiest ways to determine keywords actually lie in the questions of your clients an customers. Listen to the problems they have. Listen to what they ask you and what they need from you. If you listen to enough people, certain words and phrases will keep cropping up. Those are your best content keywords.

Takeaway: Keep keywords in mind, but don’t stress over them – the simplest solution is usually the best one.


You Can Change Your Rankings Fast

So many companies say they will get you to #1 in a week or your money back. Unless your content goes absolutely viral and you’re suddenly getting thousands or millions of views to your content overnight, it will take you weeks to months to get your rankings to build and remain there. The main reason for this is completely beyond your control: Google.

Google crawls the web and updates their search rankings every few weeks. When this article was written, it wasn’t known exactly how often Google updates the rankings. That means that even if you made a ton of SEO improvements to your site, they may not matter for a while.

The other reason is something you can control. SEO is not just one thing that you do. It is the cumulative effort of improving and targeting your website and web content. Google’s algorithms take a ton of things into consideration when moving rankings around, including your content, the quality and frequency of your content, how many visitors you’re getting, how many shares you have, etc. You should be working on improving all those thing and when Google starts to recognize that you are consistently working on your site, they will start to reward you. Spending one day working on your SEO will not turn you much of a profit.

Takeaway: When it comes to SEO, have patience and be consistent. There is no quick fix.


You Need to Pay For SEO for It to Work

I saw this as someone who charges money for my SEO services. You do not need to pay someone or pay for a tool in order to improve your SEO. It may help you achieve your goals faster and with less headache for sure, but if is not necessary.

If you want to take the time and effort to educate yourself and find out how to create a content plan, you can improve your SEO for free. If you want to learn how to use free Google tools to monitor keywords and rankings, you can improve your SEO for free.

Takeaway: SEO improvements can come for free, but what you save in money, you will spend in time and effort.



SEO Means Google Rankings – and only Google Rankings

Keep in mind that even if you’re all over the 1st page of Google for your keywords, this doesn’t ensure you business. SEO means also making sure that your website is easy to use and navigate. It means you have a good user experience journey set up on your site. It means your site is responsive and potential clients and customers can easily get in touch with you. It means you have someone managing all forms of communication so email and messages don’t go unanswered.

While Google is probably the best indicator of SEO improvements, it is not the only search engine you should be looking for. SEO stands for search engine optimization. That means its principles apply to pretty much any and all search engines.

If you post content on those platforms, you can work on SEO for Pinterest and Youtube as well! The main principles still apply. Having a keyword focus, providing rich and useful content, and posting consistently and the right amount can help you increase Pinterest and YouTube rankings as well as Google rankings. Think about it – if you need to find a video tutorial, will you search for it on Google or YouTube? If your videos rank on Google and not on YouTube, you could be losing a lot of business.

Takeaway: Consider life after Google – what happens once you actually get found? And make sure that you aren’t just focused on Google, but making use of any and all search engines that can help you.


SEO Guide for Beginners

As a companion piece to this post, I’ve created the SEO Task Kit  – a series of spreadsheets that will help you track, organize, and accomplish all the tasks I identify below! You can print it or download your own copy to Google Drive and edit it to your hearts content!

One of the most common questions I get asked by friends, family, and clients is “What is SEO? How do I DO it?” My answer is always this: SEO is a process. It’s not a thing you do or complete, but a series of tasks that over time help your webpage rank higher and higher on Google’s search result pages. While it can be an arduous or complex process, there are tons of SEO best practices you can easily accomplish. I touched on this in a previous post – How to Improve Your Website SEO In An Afternoon. In this post, I want to provide an SEO guide for beginners. I want to drill down a bit more and give you some more information about how to improve the SEO on your site and within your content.

If you’re a beginner, you may not know that SEO stands for Search Engine Optimization. It describes activities you can do to improve your website’s chance of appearing in results for search engines like Google, Bing, and Yahoo. There are two forms of SEO: On-page SEO and Off-Page SEO.


What is On-Page SEO?

On-Page SEO is all of the SEO activities you can perform through the website and how the website performs.

Google in particular has bots that crawl every single site on the web that look for key factors to determine if a site is reliable, informative, relevant, and up-to-date. We know that there are certain things the bots like for a site to have:

  • A Title and Meta Description
  • Between 300-800 words of content
  • Images
  • Links to other websites
  • Links to other pages on the same website
  • Links from other websites to this page
  • Links from the same website to this page
  • Bullet points or lists
  • Bold and italicized text
  • Headings and subheadings
  • Menus and Footers
  • Proper URL structures (google.com/search instead of google.com/search/ZGVLG_sAd)
  • Breadcrumbs and user sitemaps
  • Pages that load quickly
  • Google verification
  • Fresh content
  • No broken links

What is a Keyword Strategy?

Optimizing for an SEO keyword means developing a keyword strategy and then utilizing the keywords you choose within some of the factors above. A keyword strategy is where you take the main concept or idea you want to rank for and break it down into manageable goals. (For some great detailed information about keyword strategies, check out this awesome SEO ebook written by a friend of mine who really knows his stuff – he taught me everything I know about keyword strategy! Through this link you can download a free chapter before you buy.)

Say you are a company in Miami that sells baby strollers. You want to eventually rank for “Miami baby strollers” or even just eventually “baby strollers”. But consider how many millions of pages on the web are about baby strollers.

Developing a keyword strategy means taking your large keyword “baby strollers” and developing a list of long-tail keywords, or keywords that have more words but are closer to actual search terms. For example, your long-tail keywords may be:

  • “Where can I buy baby strollers in Miami?”
  • “What makes a quality baby stroller?”
  • “How do I clean a baby stroller”
  • “What age should I stop using a baby stroller”

Not all of these are directly related to actually buying a stroller. But if you optimize inner pages for long-tail keywords, all of which contain your main keyword, your ranking for all of them will rise.To optimize for a specific keyword, you simply use the keyword in the on-page SEO for that page.

To optimize for a keyword via On-Page SEO, you would:

  • Use the keyword in your title and meta description
  • Use the keyword regularly within your 300-800 words of content
  • Use the keyword in the ALT tag and filename for your images
  • Make sure that if you link to another page, you use the keyword in the anchor text. That means if you say “click here to learn about baby strollers”, you will make the whole sentence or just “baby strollers” clickable instead of just “click here”
  • Use the keyword in your headings, subheadings and URLs

This also means continuously adding content to your website that contains the keyword, like blog posts and images.

Action: Create a keyword strategy : Define your main keyword and make a list of related terms to use in your-onpage SEO. Communicate to search engines that the page has the most reliable and reputable information related to that specific search term.

Off-Page SEO: Off-Page SEO involves things you can do off of the website. The most popular and reputable are link building
 and social media

Link Building

If your page is being linked to from elsewhere, it tells search engines the site has good information. Lots of links from good, reputable websites means a better ranking. If another site about baby supplies, toys or clothes links to you, that’s favorable. A link from a site about car tires won’t hold the same weight. You can do this by:

  • Creating as many profiles as directories as you can, such as Google Places, Yelp, etc.
  • Have other people write on their blogs about your website and include a link back
  • Create Slideshare or Youtube videos that link back to your site
  • Find mentions of your company on the web that don’t link back to you, contact the author and ask them to include a link
  • Submit your site to website feedback sites
  • If you have a blog, submit to a blog aggregator

Any accounts you create should have exactly the same Business Name, Address, Phone Number and website URL.

There are many more. Depending on your content, some will work and some won’t. Link Building can be intensive and time-consuming, but the rewards are powerful.

Action: Add links to your site on other places on the web

How: Find directories and other sites that you can use to talk about your site and provide links to your content

Result: Communicate to search engines that other reputable pages on the web view you as a reliable source of relevant and topical information


Social Media

Sites like Facebook and Twitter already rank high on Google. You should be:

  • Creating social media profiles for as many platforms as you can. (For the ones you don’t intend to use regularly, add some posts to so they aren’t empty.
  • Posting regularly on at least a few and linking back to your content
  • Making sure all any profiles you create should have exactly the same Business Name, Address, Phone Number and website URL.

Larger followings and more frequent popular posts will push you ahead of other similar accounts. So if another company in Miami sells baby strollers, if you post on Facebook more frequently and have a larger and more active following, you’ll come up sooner.

Action: Use social media accounts for SEO

How: Build a following and post keyword rich information 

Result: Communicate to search engines that your profile is the best one for your given sector


3 Ways You Can Improve Website Traffic With Facebook

3 Ways You Can Improve Website Traffic With Facebook

Probably THE most common question, need, and concern for anyone marketing on the internet is – “How do I get more visits to my website?” You need traffic to convert, to make sales, to get sign ups, and to see that all the money you’ve put into your site, advertising, and more is actually worth it. The Holy Grail answer isn’t black and white. Each site, industry, and audience is different and to improve website traffic, you need to know your own content and audience well. What works to send traffic to a web designer’s website won’t necessarily work for sending traffic to a car aficionado website or a jewelry maker’s website.

HOWEVER. There are some things you can do to try and boost your traffic, no matter who you are. One of the best tools for increasing website traffic, and therefore revenue, is Facebook. It’s the single most popular social media site available. If you’re not convinced that Facebook is where you should start, maybe you like hard data? According to Zephoria.com

  • Worldwide, there are over 1.79 billion monthly active Facebook users (Facebook MAUs) which is a 16 percent increase year over year.
  • 1.18 billion people log onto Facebook daily active users (Facebook DAU) for September 2016, which represents a 17% increase year over year.
  • There are 1.66 billion mobile active users (Mobile Facebook MAU) for September 2016.
  • In Europe, over 307 million people are on Facebook.
  • Five new profiles are created every second.
  • Average time spent per Facebook visit is 20 minutes.
  • One in five page views in the United States occurs on Facebook.
  • 42% of marketers report that Facebook is critical or important to their business.

Now. That’s all well and good. But what does it mean for you?

It means that Facebook is where you should prioritize spending a lot of your marketing time, effort, and money. It means that Facebook is where your audience already IS, so it doesn’t make sense to ignore it. It means that if you want traffic, it will probably be easiest to get through Facebook.

I market my website mainly on Facebook and Instagram. I find Twitter is full of a lot of people who talk a big game and don’t act. Pinterest is a secondary avenue that is growing quickly, but I’ve found the easiest and fastest success on Facebook and Instagram. Right now, 66.7% of my website traffic comes from social media alone and 74% of THAT comes from Facebook. And I don’t even use paid advertising! Can you imagine how my traffic would skyrocket if I did?

Let’s get to the meat of the discussion, shall we? What are the BEST ways to improve your website traffic with Facebook? Like I said, results may differ depending on your business. (Which is why – sneak peek – I’m going to give you more than 3 ways. 😉 ) But let’s go over the ones I’ve found are the best at generating clicks.

Linked Images

I want to cry when I see amazing marketers posting on Facebook with a description, link, image … and the image isn’t clickable! I swear, it is one of my biggest pet peeves. We all love a big pretty image, but come on! If your goal is driving traffic, having a link in the text simply is not enough.

Many people won’t see it, for one. They’ll be looking at your big pretty image and may only skim your text.  Plus if your text is long, your link may disappear behind a Read More tag and no one will EVER see it.

If you make your image clickable, you are automatically increasing the surface area that leads to your website. Sure, the un-linked image might be bigger, but it’s not clickable so who cares? Not to mention the fact that on mobile, those tiny links are SO hard to click on. But an image is nice and big, easy for your thumb to tap.

If that isn’t convincing enough, linked images give more metadata so you can minimize your description and add descriptive info directly underneath the picture!

Secret tip #1: These posts are what you want to post most regularly. I post on Facebook at least once a day and more than half of my posts are in this format. Feel free to sprinkle in plain image posts here and there, but if you’re driving to up your traffic, they need a clickable area.

Secret tip #2: Also make sure that your landing page is optimized for that post. If you’re talking about a particular product or service, don’t send people to your homepage! Send them to the page on your site that goes into more detail about that product or service. That’s how you avoid high bounce rates. (i.e. People going to your site and leaving right away.)

Facebook Ads

I’m not going to say you HAVE to spend money to have a successful social media campaign. But it’s kind of like going to Disney and not riding Splash Mountain. You’re missing the main attraction. Facebook ads are easy enough to understand and use if you take an afternoon and a tall cup of coffee, read some great articles on improving Facebook ads, and try it out.

I learned how to run Facebook ads when I worked for an agency. They were a cornerstone of every social media campaign we did and our results would have been laughable without them. We budgeted $500 per ad per month. Some ads did great, some didn’t. The most important thing is to go out there and try. See what works for you!

Secret tip #3: Instead of trying to target everyone, it’s better to target the people who already appreciate your message and who are more likely to click on your ads. Remember – never say “my target audience is everyone!” That’s my second biggest pet peeve.

You may be thinking… But Allie, it stands to reason that if someone sees a post more times, they are more likely to click on it, right? Not necessarily. And sometimes, not at all. If you show a post about tampons to a 50-year-old man a thousand times, there is pretty much zero chance he will buy tampons. But if you show them to a 24-year-old woman, the chances of conversion go right up!  If you’re new to ads, this is a big lesson. If this is old news, it bears repeating!

Take a look at your Facebook Page Insights and make note of:

  • Who is engaging most – men or women?
  • What age group?
  • What locations?
  • What kinds of posts do they like best?

Pinned Posts

The people who actually visit your page are the ones who are most likely to convert.  They are so interested in what you have to say, they’ve clicked on your name to learn more. As soon as they arrive, they should be met with something that will make them realize “Heck yeah, I want to work with/buy from these people!” This is where you want to put those posts

This is where you want to put those posts that give your visitor no chance but to click! On Facebook Pages, you can Pin a post to the top of the Page. It will be the first post a visitor sees.

You want to choose posts that give information about who you are, that answers a question someone might have, or that offers some real value. Posts that benefit people who already work with you may not be the best posts to Pin as new visitors won’t really see much value in them. On average, my pinned posts have 25% more engagement and reach than my regular ones.

Secret tip #4: Measure and optimize everything. If you notice your pinned post is performing pretty well, let it sit for a few weeks and add a new one. Do an A/B test and figure out which performed better. You can do this with your ads, too. One will always perform better than the other. You can use that data to say… “Men clicked on ad A more, and women mostly clicked on ad B. If I’m targeting women, I should probably do something like ad B again.”

There you have it! SEVEN whole tips about driving traffic to your website from Facebook!

Improve Your Website SEO In One Afternoon

Improve Your Website SEO In One Afternoon

In life, there are no quick fixes. Permanent ones, anyway. No matter what your goal – from weight loss to an increase in sales – progress and lasting results take a lot of time and a lot of hard work. Some companies have to push for years and spend a lot of money to see the kind of results they are searching for. That being said, a journey of a thousand miles begins with a simple step, right? Why not start with learning how to improve your website SEO?

Working to improve your full SEO strategy so that it starts working for you is a long and arduous process. The last agency I worked for usually warned its clients that it would take up to 6 months to start seeing results. And even still, that didn’t always work. SEO is one of those huge ideas that is hard to tackle until you can learn how to break it down into small, bite-sized pieces. If you can systematize your SEO efforts, those 6 months will fly by and you’ll begin seeing results quicker than you thought.

There are certain SEO tasks I perform for each of my web design clients that are worked into the price of my services. They are simple and for one site, can be performed in just an afternoon. They will by no means shoot the site to the #1 spot on Google. They may not shift the rankings at all. But they are absolutely essential places to start. Without this foundation, you cannot hope to begin to rise your site through the ranks.  And the best part – they require NO pre-existing code and NO technical skill or knowledge at all! Understanding Google and your website structure will help, but these tasks can be performed by pretty much anyone.

(It should be noted that I build all my sites with WordPress and I highly suggest you do, too. This guide is assuming you have your site built with WordPress. It truly is the best way to build a site with strong SEO.)

They are almost all on-page SEO tasks. According to Moz.com:

“On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”

If that sounds confusing, it won’t in just a few seconds. Basically, it means that on-page SEO has to do with the content and code on the actual site. Off-page SEO has to do with how other sites treat yours.

So let’s get started!

Step 1 to On-Page SEO: Install Yoast SEO

As I said above, you should be working with WordPress. It’s one of the strongest SEO tools you can have in your arsenal as it does so much of the work for you already.

Make sure that after logging in, you go to Settings > Reading and make sure that “Discourage search engines from indexing this site” is NOT checked off. So many sites wonder why their sites are doing so poorly and they have this option chosen the whole time.

Now go to Plugins > Add New and search for Yoast SEO.

Install and Activate it.  In the left sidebar, you should see it appear.

Step 2 to On-Page SEO: Titles and Meta Descriptions

Now, when you go to Pages in WordPress, each one of your pages and posts should have some extra fields under a new Yoast SEO subheading. To optimize each page, do the following;

  1. Under Focus Keyword, enter the keyword you want to target for that page.
  2. Click Edit Snippet.
  3. Add an SEO title and Meta description. The tool will let you know with a green bar when you’ve reached an optimal length.
  4. Under Analysis, follow as many of its recommendations as you can. When you’ve reached the recommended amount of optimization, the circle at the top of your page will turn from red to orange to green. Focus on getting as many pages and posts as possible to green, or at least orange.

These optimizations will not only give search engines vital information about each page and your website as a whole, but they show searchers/potential site visitors what your site is about. If you go to the edit screen for your page, you should see an example down at the bottom of what your title and description will look like on a search engine:

Step 3 to On-Page SEO: Connect to the Google Search Console

In the left navigation menu of your Dashboard, click the Yoast SEO symbol. You should see an alert like this one:

  1. In a new tab or browser window, go to Webmaster tools, which you can get to via this link.
  2. Find the red “Add Property” button and click it.
  3. Follow the prompts until you see a Verify button.
  4. Go back to your Dashboard and click on the link identified in the image below, then click “Get Google Authentication Code”.
  5. It will ask you to sign in to your Google account, then click Allow.
  6. Copy the code it gives you.
  7. Back on your Dashboard, paste that into the field and click Authenticate.
  8. It will show you a drop-down. Select the URL of the site you’re using, then confirm.

Step 4 to On-Page SEO: ALT Tags

When search engines crawl your site, they crawl your images, too. They want to know that your website is organized neatly and that everything you post is of relevance. Afterall, it’s Google’s main goal to only show the best results possible for every search. A great way to accomplish this is by editing all of your ALT tags on your images. But what’s an ALT tag?

The term “ALT tag” is a common shorthand term used to refer to the ALTattribute within in the IMG tag. Any time you use an image, be sure to include anALT tag or ALT text within the IMG tag. Doing so will provide a clear text alternative of the image for screen reader users. (Accessability and Usability at Penn State)

ALT tags also prove to Google that each image is organized, filed a certain way, and is about a certain topic. You can very easily edit your ALT tags through WordPress.

Go to Media and click on an image. On the right, you should see a field titled “Alt Text”. Figure out which page that image goes on. The keyword you want that page to rank for should go in that field. You can use the same keyword for multiple images. Every single image should have an ALT tag. Depending on the number of images on your site, this can be time-consuming. If you are short on time, only edit ALT tags for images that go on landing pages, etc. Maybe skip images for galleries or products and come back to them later.

And there you have it!  All these activities should take you just an afternoon to complete and you’ll be on your way to a strong SEO start. If you’re interested in more SEO solutions, visit check out my other SEO-based blog posts.