Some of the websites I’ve built

Here are some of the most recent projects I’ve worked on. These are all self-hosted WordPress sites that I designed (or redesigned) and built using Divi or Jupiter theme.

This site was a redesign from an old Squarespace site that the client had put up herself. She was growing and refining her brand and wanted her site to reflect how fun, easy, and effective it was to work with her.

She wanted to easily, simply, and stylishly display her services, her many online magazine features, and a wide variety of custom recipes. The blog was split in two: one feed features her writings and one features her recipes. It was a high priority to keep the two separate.

Her logo had already been beautifully designed and I build the brand visuals around it, using relaxed yet bright colors throughout.

This site was built back in 2016 originally with Jupiter. It has since been rebuilt with Divi. I drew inspiration from their beautifully designed logo and used the unique combo of green, blue, and purple to design a site that was strong, yet calming. 

It was important that the site be easy to navigate and provide enough – but not too much – information on the classes offered at the pilates studio. It’s on-page SEO needed to be impeccable since the studio relies on local internet searches for new business. They didn’t need a site that would be updated too much, but that would cleanly and pleasantly display the information visitors would need.

The site was originally built with Jupiter theme, but in 2018, was rebuilt using Divi in order to make the design more responsive and smoother overall.

Mary Purdy needed an all-in-one hub for her nutrition show podcast, YouTube channel, book, blog, and podcast channel. With so much going on with her brand, it was a challenge to unify all her endeavors without the site becoming cluttered and confusing. Her quirky and entertaining personality needed to shine through with the colors, full-width images, and overall friendly tone.

We used the color palette she had already established and full-width images to make her brand and her multitude of links pop off the page.

Engel is a specialized healthcare contractor, building healthcare, commercial and industrial spaces. They have a very specific service and very specific audience to whom we needed to appeal.

The site needed to provide as much information as possible about the company while being clear, concise, and branded. I designed the logo as well to be strong, masculine, but also refined and professional. Without a ton of photos of the sites themselves, we needed to establish Engel as a leader in the industry, providing top-of-the-line results.

I kept the overall structure extremely simple but embellished each sinner page with a unique CTA section at the bottom.

Through her site, Jodi of Savannah Gift Box sells edible treats, souvenirs and gift boxes; every item they sell is from and encapsulates the spirit of Savannah, Georgia.

While there are fewer than 20 items being sold on the site, they all required different settings and features. Some needed to be sold at a low price with a minimum number per order to create bulk orders. Some are sold with variations in size and included components., And some needed to be built in such a way that the user can select a certain number of individual products from a list to add to a box and create a package.

Setting up the unique functions and limitations for each type of product was the biggest challenge of building this site. 

For Mental Break Mobile, we needed to communicate all the information necessary to sell visits to this mobile escape room. I wanted to make the site itself feel like a maze, so there are arrows that point the reader toward the next bit of information.

The site features a moving background on the Room page and a full booking calendar on the Price and Booking page. This booking calendar was the most challenging part of the site. We needed to be able to show times that were already taken, times that had been requested/pending, as well as times that were still available. This was the first project I worked on where a functionality like this was needed.

This site is actually a merger of two of the clients existing websites – Focused Business Coaching and She Thinks Big Podcast. I had designed both of the old sites for her, but she discovered that the strongest move would actually be to combine the two brands.

We kept the majority of the content from FBC and used the new podcast’s branding to unify the two ideas.  I love the stylish, functional and efficient layout of the podcast post pages. Through her two-sided blog she is able to post new podcast episodes as well as more editorial style blog posts about her business coaching services and philosophies.

The bold colors and use of large images make the brand pop, while making sure that her written content and voice don’t get drowned out.

Marla of Alder Street Studio needed a simple and fresh business site to advertise her toxin-free hair salon. She did not have a site prior to this. With this new website, she wanted to begin to build her online presence and pop up in searches when people turned to Google to find a hair salon in her area.

Her all-organic, toxin-free salon is unique, as well as her policy of only having one client in the salon at a time. The site needed to reflect the holistic goals at the center of the business, as well as her warm and unique approach to customer service.

The site is very simple, yet colorful and features fun, subtle animations and shapes that make the site fun to use in addition to being informative.

This site was a challenge for me because it had to be extremely simple, extremely professional, and lean heavily toward content rather than feeling. The client did not want her personality to shine through, but rather focus on the level of high-quality service she was trying to provide. At the same time, the site couldn’t be too boring or too old-fashioned.

The site serves the purpose in providing information about her law-based services without selling her as a brand, the way a lot of other service-based businesses do. Because someone visiting this site would be looking for specific and important results, we needed to communicate that first and foremost.

The Pinnacle Star Foundation approached me for a website to serve their non-profit organization. They had no online presence at all at the start of the project, but wanted to build one in order to grow their organization.

The first step was developing a logo and brand identity around which we could build the site. We took the style of old-school fraternity logos and modernized it to create a visual personality that both honored the fraternity-style community, while also appealing to more modern tastes.

The site is only one page and eliminates a typical navigation menu for large, visual buttons that allow the user to view different sections of the page. The essential information is displayed clearly and leaves the site open to potential growth over time. While the site is small now, we built the site knowing that down the road, more pages and functionalities – like accepting donations – would be added.

I’ve been working with Always Mothers Luncheon for years on their annual fundraising luncheon. Their site was one of the most challenging I’ve ever built and I still come back to tweak and improve on it from time to time. 

The organization provides support and resources for mothers. The site needed to be feminine and female-forward. It’s been a challenge to bring that forward without tipping over into daintiness or girlishness. 

The site needs to do a lot of different things, such as share information about the luncheon, sell tickets, accept donations, and recruit new sponsors and volunteers. One of the largest challenges is keeping the content focused, clear, and compelling as things within the organization grow and evolve.

This is one of the few blogs I’ve designed. It’s for an aspiring sci-fi writer who wanted to be able to publish short stories, movie/book reviews, and philosophical ramblings.

I wanted the site to play with the ideas of technology and science fiction the way his writing does. However, I didn’t want it to come off too silly or immature since future editors and publishers would be coming here to observe his work.

We ended up with something fairly minimalistic which uses galaxy-inspired blues and purples to provide warmth and personality. I didn’t want the site to be too masculine, too dry, or too sterile; most of the stories have a human or emotional element that I wanted the design to reflect.

 

Other brands I’ve worked with

I don’t just design and build from scratch. I’ve worked with many brands on maintaining their sites or adding new features such as e-commerce functionalities.