Nutrition by RD

Nutrition by RD is Rebecca Ditkoff MPH RD CDN, a registered deititian and food blogger located in New York City.

Website Redesign and Build

The original site was built with Squarespace by the client. It lacked a consistent visual brand identity, basic on-page SEO, and the functionalities the client really wanted. She was growing and refining her brand and wanted her site to reflect how fun, easy, and effective it was to work with her.

She wanted to easily, simply, and stylishly display her services, her many online magazine features, and a wide variety of custom recipes. The blog was split in two: one feed features her writings and one features her recipes. It was a high priority to keep the two separate.

Our goal was to build a site with more functionality, a more streamlined, yet robust page structure, and MailChimp incorporation.

Her logo had already been beautifully designed and I build the brand visuals around it, using relaxed yet bright colors throughout. We worked together to write entirely new copy and choose color stock photos for each page.

Most of the challenges we ran into began with creating a functionality that was slightly outside of the out-of-the-box tools that Divi theme provides.

Including the signup bar/button across the top of the website, the links/images/screenshots on the Press page, and the custom footer. All three were accomplished with either some custom code, use of the Divi Library function, or some good old trial and error.

Orignal Website

Brand Identity Document

Visual Elements

Homepage Wireframe

Content, Layout, Flow

Homepage Mockup

Color, Shape, Font, Texture

New Site Walkthrough

Are you ready to start your website project or redesign?